How trust and relationships impact on the giving decisions of philanthropists
A report on the findings of a qualitative study which sought to examine the extent to which trust, and relationships influence the wealthy to give or withhold funding to charities. Findings revealed that trust underpins the relationships that philanthropists have with charities and is an important conduit to forging an ongoing relationship. Trust is frequently relied upon as a proxy for evidence and an absence of trust will usually lead a philanthropist to withhold funding.